PPC Affiliate Marketing
The first step to affiliate marketing success is getting the right traffic. The question is: how can we drive quality traffic to merchants to maximize conversion? There are several ways to generate traffic: 1) you can always pay for traffic, either via cpm or ppc marketing, 2) you can write articles related to your niche product and submit to a bunch of free article directories, or 3) get organic search engine traffic through websites that you own / build. After careful consideration, I decided to re-invest some of my current ad income into ppc affiliate marketing.
PPC Affiliate Marketing is basically a mixture of affiliate marketing and ppc (pay per click). This is roughly how it works:
1. Find a niche product to promote.
2. Buy some PPC traffic (i.e. Google Adwords) and direct it to a landing page with the product you are trying to sell.
3. Profit!
At first glance, this looks pretty simple but I disagree. Finding the right product to promote is not an easy task and I suspect it will take me several trials and errors to find the perfect niche. I also have to consider campaign expenses along with the possible products. If I decide to promote an ebook that nets me around 15 dollar profit per sale but if the relevant keyword bids on adwords cost me an arm and a leg, it’s definitely not worth it. I would also have to watch trends and analyze demand for these products and select my products accordingly.
Writing a good landing page is also something that I need to master. The landing page is where we entice prospective customers into buying. Without a doubt, this landing page is one of the most important aspects of your campaign.
So if we get good at Google Adwords, find the perfect niche product, write perfect landing pages, and learn how to not blow our PPC budget, we will be on the right track.
Filed under: affiliate marketing, ppc